Based on the perspective of demand response

this paper discusses the optimization model of power marketing and equipment scheduling and its application. Through in-depth analysis of the demand response characteristics of power users

an optimization model aimed at user satisfaction and maximizing the operational efficiency of the power system is constructed. This model combines power marketing strategy and equipment scheduling strategy to achieve a dynamic balance between power supply and demand

and improve the flexibility and stability of the power system. Practical application shows that this model can significantly reduce the peak power load

reduce the operating cost of power equipment

and improve the user's electricity usage experience and satisfaction.