Strategic Analysis of Digital Technology Applied to Power Marketing Management in the New Era

GAO Xuan

doi:10.13655/j.cnki.ibci.2025.S2.047

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Strategic Analysis of Digital Technology Applied to Power Marketing Management in the New Era

更新时间：2026-01-13

- Strategic Analysis of Digital Technology Applied to Power Marketing Management in the New Era
- 智能建筑与智慧城市 Issue S2, Pages: 155-157(2025)
- 作者机构：
  
  徐州三新供电服务有限公司邳州分公司
- 作者简介：
- 基金信息：
- DOI：10.13655/j.cnki.ibci.2025.S2.047
  CLC： TM73;F426.61
- Published：30 December 2025
- 稿件说明：
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GAO Xuan. Strategic Analysis of Digital Technology Applied to Power Marketing Management in the New Era[J]. 智能建筑与智慧城市, 2025, (S2): 155-157.
DOI：

GAO Xuan. Strategic Analysis of Digital Technology Applied to Power Marketing Management in the New Era[J]. 智能建筑与智慧城市, 2025, (S2): 155-157. DOI： 10.13655/j.cnki.ibci.2025.S2.047.

摘要

信息技术迅猛发展，数字化时代全面来临，电力行业亦迎来全新挑战与发展机遇。数字化技术的应用已深刻改变电力营销管理模式，成为电力企业提升核心竞争力、优化服务质量的关键路径。新时期下，数字化技术对电力营销管理的影响持续深化，因此，分析探讨其应用策略具有重要理论与实践价值。

Abstract

With the rapid development of information technology

the digital era has arrived in full swing

and the power industry is also facing new challenges and development opportunities. The application of digital technology has profoundly transformed the mode of electricity marketing management

becoming a key path for power enterprises to enhance core competitiveness and optimize service quality. In the new era

the impact of digital technology on electricity marketing management continues to deepen; therefore

analyzing and exploring its application strategies holds significant theoretical and practical value.

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references

苏海军，刘晓焜，侯应龙，李晓明，王治国，张敏 . 基于挖掘技术的电力营销客户档案数字化管理 [J ] . 微型电脑应用， 2024 ， 40 （ 3 ）： 217 - 220 .

沈华胄，徐杰，毛倩倩，许巍 . 基于大数据的电力营销管理体系分析 [J ] . 电子技术， 2024 ， 53 （ 2 ）： 100 - 101 .

郭晋，孟庆品 . 基于电力营销大数据的智能化管控应用 [J ] . 集成电路应用， 2023 ， 40 （ 12 ）： 288 - 289 .

孙奕澍 . 电力营销中的数字化技术分析 [J ] . 集成电路应用， 2023 ， 40 （ 12 ）： 230 - 231 .

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Related Institution

Guangdong Medical Valley Industry Operation Management Co., Ltd.

Guangzhou Metro Design and Research Institute Co., Ltd.

Xuzhou Sanxin Power Supply Service Co., Ltd. Tongshan Branch

State Grid Zhejiang Electric Power Co., Ltd., Shengsi County Power Supply Company

Jiangsu East China Engineering Design Co., Ltd.

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