Released in February 2023

the Overall Layout Plan for the Construction of Digital China provides strategic guidance for the development of Digital China. Relevant arrangements for digital transformation in the plan have far-reaching significance for the construction of intelligent operation systems in themed scenic spots. These include upgrading digital infrastructure

innovating mechanisms for the development and utilization of data elements

vigorously promoting industrial digital transformation

and consolidating the “two foundations” of digital infrastructure and data resources. All these provide clear guidance for themed scenic spots to realize digital transformation and intelligent operation

as well as to increase tourist flow

boost secondary consumption

optimize operation management

and improve asset utilization and operation-maintenance efficiency. At present

the construction of most smart scenic spots is still at a low level

and research on intelligent operation strategies for themed scenic spots is particularly scarce. This paper analyzes the current situation of intelligent operation in themed scenic spots

proposes the Theme Park Digital Maturity Model (TPDMM)

and formulates intelligent operation strategies and implementation paths to help enterprises increase revenue and reduce costs based on the advantages of modern intelligent technologies.